When Jim Koch started Samuel Adams Brewing Company in the 1980s, everyone said he was crazy. Today, he is a billionaire who speaks about the importance of communicating with customers in ways that other businesses are failing.

“It was a long, slow process for the education of a consumer,” Koch says. “Beer was sold on the advertising and the marketing of a brand, not the ingredients, brewing process, and the passion of a brewer.”

Why emailing your customers is importantMarketing has changed significantly with widespread adoption of email and social media, not to mention the way customers expect to be educated on a business. The story, ideals and values of your business should be told by emailing your customers, mailing your customers, posting to your customers. The point here is that the small business needs to cater to this new generation adverse to print and suspicious of companies who don’t demonstrate an elementary aptitude for new technologies or who are afraid to tell their stories. But it’s equally important to ensure that traditional customers who eschew new technologies are also kept in the loop.
The best business software technology allows for both Internet communications as well as traditional phone and printed communications. After all, when it comes to sending an invoice and getting paid, small businesses are keen to do what they need to do to make sure the media is in the format the customer wants.

Why Customer Information Management?

Managing customer information, including email addresses, should be fundamental to any business software solution your business chooses.
Where customer information management is concerned, key features included in the Thoughtful Systems’ solution include email, phone, fax, snail-mail address and social media contact information and the ability to create mail merge letters for bulk mailings to leads and customers. Also, using this business software allows your business to send bulk email campaigns with a built-in email engine.
Why emailing your customers is importantInnovating your small business communications protocols means ensuring that your business software allows for the output of customer communications easily and according to schedule.
Emailing your customers is important because it shows you care, but equally important is your respect for their privacy and integrity, for instance if they ask to be removed.

When to email your customers about service changes

Emailing your customers with newsletters

Beyond emailing your customers

Why emailing your customers is important